What is a sales or marketing funnel, and why do I need one?

What is a sales funnel and how does it work?


You may not know the meaning of sales funnels, so let's find out what they are and why they are super important, more important even than your website!


Before customers buy a product, they go through a set of logical and emotional steps.


When we know what's important to our customers, we can help them make that buying decision. Maybe it's offering them a useful gift, or a hefty discount when they buy more of the same product after their initial purchase.


It's about understanding our customers and gently leading them towards the cash register.


We call this guided process a sales or marketing funnel. People go in, and cash and people happy with their purchase come out at the other end.

Infographic: What is a sales funnel? Simplified. Leads -> Prospects -> Repeat customers [GrooveReviewed.com]
GrooveFunnels & Groovepages Reviews 2020

People go in, and cash and people happy with their purchase come out at the other end.

People who bought from us before often become our best customers, so we want to build relationships with our audience. That doesn't mean we need to contact each of them manually. All of this can be automated with a suite like GrooveFunnels.


Our end goal is that these repeat customers will also buy our higher-priced products in the middle and back.


Seriously, if you don't have a sales funnel, you're leaving most of the money on the table, even with a stunning website!


It's like having a store where clients love to wander around, but they have no clue where to find the cash register. Eventually, they'll give up, and neither you nor the customer gets what they wanted.

Benefits of a sales funnel: GrooveFunnels comes with GroovePages, the No.1 site and funnel builder platform. It becomes super easy to create pages, order forms, checkout carts, insert videos or create popups, all to make sure you can create the best connection with your audience and generate increased sales and profits. [GrooveReviewed.com]

Seriously, if you don't have a sales funnel, you're leaving most of the money on the table, even with a stunning website!

In person, a salesperson can save a sale by giving extra information and showing the customer how it works.


Online we don't have that luxury. We need to consider both the distance and our customers' short attention span and use tools to get the sale as fast as possible.


That is why funnels are a game-changer. When we use the right set of tools, we can move our customers in a pleasant yet fast way to the checkout page.


Automatically sending out reminder emails, being able to quickly create popups, or use any of the other extra tools, will help us save the sale and create an army of happy customers.

GrooveFunnels Platinum comes with GrooveVideo. We can interact with our audience even when they are watching our videos, by adding forms, banners, text overlays or start an email sequence based upon how far they watched in the video. We can even split test videos! [GrooveReviewed.com]

Funnels are a game-changer. When we use the right set of tools, we can move customers in a pleasant yet fast way to the checkout page and create an army of happy customers.

GrooveFunnels has become our preferred tool for this.


It allows us to not only build modern looking websites, but also high-converting sales funnels and automatic follow-up emails, or interact with them when they watch our videos and that's not even half of it.

GrooveFunnels & Groovepages Reviews 2020